Lana Condor Thorne Campaign: The April 6 Launch
Thorne unveiled its nationwide Women’s Health Campaign on April 6, 2026, announcing Lana Condor and Misty Copeland as the campaign’s two faces — each representing a distinct stage in women’s hormonal health that the supplement industry has historically underserved.
Condor fronts Women’s Libido Boost ($48), Thorne’s new non-hormonal, plant-based formulation targeting desire, arousal, energy, mood, and overall hormonal balance. Copeland fronts Perimenopause Complete, Thorne’s companion product for women navigating perimenopause symptoms. Together the two products address what Thorne’s Chief Growth Officer Mary Beech described as “major holes” in the women’s health category — conditions that generate enormous search volume but rarely receive clear, science-backed answers from either the medical system or the supplement industry.
The campaign runs April 6 through June 7, 2026 across linear TV, connected TV, digital, paid search, YouTube, social media, influencer marketing, and experiential activations. Digital out-of-home (DOOH) advertising runs in four key markets including New York and Los Angeles.
Project 3 Agency handled creative direction; Lana Senaoui directed all campaign video assets. The creative concept — described as showing both women in intimate, unguarded moments — features Copeland and Condor as the public has not seen them before, leaving candid voice messages to girlfriends about their personal experiences with perimenopause and libido respectively.
Thorne’s female-led medical affairs team was heavily involved in the product formulation and campaign communications to ensure clinical accuracy throughout.
Sources: Thorne official press release — PRNewswire | Thorne.com press release | Campaign US
“Feeling Myself Getting Older”: Lana Condor at 28 on Her Body Changing
The quotes Condor has given in multiple interviews since the campaign launch tell a consistent and unusually candid story for a celebrity wellness partnership — one that does not rely on aspirational language but on specific, recognisable physical experience.
She opened up most fully to New Beauty, telling them: “I’m in a transitional period of my life. I’m turning 30 next year, and this is the first year where I’m really feeling myself getting older. It’s a really great thing, and I’m very optimistic about it, but I’m waking up with a little bit of pain. My energy and stamina levels aren’t what they used to be.”
She continued: “So I’m in this moment where my body, my hormones and my mind are changing. The Women’s Libido Boost is something I was actually searching for before I was even involved in this. I was looking for something that wasn’t just about desire, but about my overall vitality and energy levels, because those are changing. And I’m definitely feeling those effects.”
In her WWD interview, she described a specific cultural shock around ageing: “I was told there’s one day where you wake up and all of a sudden you feel all of the changes in your body, and you didn’t expect it. I feel like I’m in that era right now where I’m like, ‘Wait a second, things are different here.'”
She told The New York Post that discovering the libido-energy connection surprised her: “I didn’t realize that the health of your libido impacts other areas of your life, too, not just the sexy time.”
The candour is deliberate. Condor told Campaign US that she sees her fanbase as a generation that grew up alongside her: “A lot of the girlies who grew up watching me, they’re changing as well and getting a little bit older. So if I can guide them in any way, I would love to help, because I think we should all help each other. I really want to be able to create a very safe, normal space to share about all of our desires and what we want and what we need for ourselves.”
Sources: New Beauty | WWD via Yahoo Singapore | The New York Post via Yahoo | Campaign US
“Desire Naturally Shifts Over Time”: Condor’s Official Campaign Statement and What It Means
Condor’s official quote for the Thorne campaign press release is the most concise articulation of what she and the brand are trying to communicate:
“Feeling connected to my body is a huge part of feeling confident. Desire naturally shifts over time, and I think it’s important for women to talk openly about that and understand there’s real biology behind it. For me, it’s about being present, feeling empowered, and honoring what my body needs. Thorne has helped me approach that part of my wellness with more openness, confidence, and connection.”
The phrase “desire naturally shifts over time” carries specific weight in the context of a wellness industry that rarely discusses female libido decline before perimenopause. The dominant cultural narrative positions low libido as either a post-menopausal issue or a relationship problem — neither of which captures what Condor describes: a 28-year-old noticing shifts in desire and energy that predate any clinical hormonal transition.
She told New Beauty that her understanding of libido itself has changed: “It shifts over time, and that’s normal. That’s part of your body’s natural process. I always thought libido was just about sexual pleasure, but it’s so much more than that.”
She described the expanded definition to The New York Post: “Your libido naturally changes throughout your life. And I actually don’t think I knew that. I’m still learning this, but the health of your libido directly affects just your overall energy in life.”
Thorne’s Women’s Libido Boost ($48) was designed as a plant-based, non-hormonal supplement supporting desire, arousal, mood, energy, and overall hormonal balance. It is positioned as a proactive supplement rather than a corrective one — meaning Thorne and Condor both frame it as something women reach for before their libido becomes a problem, not after.
Sources: Thorne press release | New Beauty | Yahoo / New York Post
Lana Condor Supplement Stack and Daily Wellness Routine
Beyond the campaign itself, Condor shared the fuller picture of her wellness routine with The New York Post — describing how her approach to self-care has shifted as she approaches 30.
Her full supplement stack as of April 2026:
| Supplement | Purpose |
|---|---|
| Thorne Women’s Libido Boost | Desire, arousal, energy, mood, hormonal balance |
| Basic B Complex | Energy and nervous system support |
| Vitamin C | Immune support |
| Vitamin D + K2 | Bone health and immune function |
| Ashwagandha | Stress and cortisol management |
| Rhodiola | Energy and mental stamina |
| Magnesium glycinate | Sleep quality and body tension |
She described the supplement shift as a function of changed priorities: “My definition has changed in terms of priority. These wellness practices are non-negotiables now. As I get older and my body and hormones are changing, I realize I won’t be able to function the way I want to if I don’t take care of myself.”
Her daily routine begins with journaling — typically five sentences, what she calls a “brain dump” — followed by supplements and a morning walk. She credits her father Bob, a journalist based in the Seattle area, for instilling a love of writing and stationery from childhood. “He’s a stationery addict. I grew up just loving stationery in general and then just loving writing and documenting because of my dad.”
She also practices cold water immersion approximately three times a week: “It’s so hard for me to mentally get there sometimes, but I always feel so much better after. My body feels better. My mind feels better. And I like the mental challenge of forcing myself to get into the cold.”
On sleep: “I’m a very sleepy girl, and I prioritize my sleep because I just feel better. I can show up more for myself and for others if I’m rested.”
She described beauty as wellness rather than vanity: “When I feel the most beautiful, it’s when I’ve been taking care of myself and I’ve been eating right and sleeping. Even just doing my skin care, I feel like I’m taking care of myself.”
Sources: Yahoo / New York Post | AOL / New York Post
Misty Copeland’s Role: Perimenopause Complete
While Condor represents the younger women’s wellness story, Misty Copeland — professional ballet dancer, activist, and founder — carries the other half of Thorne’s Women’s Health Campaign as the face of Perimenopause Complete.
Copeland told WWD: “This campaign has really kind of opened my eyes. It’s changed the way that I think about perimenopause and having these types of conversations. And that’s what drew me to Thorne — is the fact that they’re opening up impactful conversations in a way where people feel seen and heard, and that it’s not kind of this monolith of experiences.”
Her Thorne official quote states: “I’ve experienced a lot of change in the past year, and as I navigate this next phase of life and enter perimenopause, my top priority is having thoughtful tools and solutions that help me feel steady and supported. Being a woman is a balancing act, and while this transition is completely normal, the hormonal shifts can feel unfamiliar and unsettling. Understanding what’s happening in my body — and having science-backed support I trust — makes all the difference.”
Thorne’s CGO Mary Beech explained the product context: she cited comments from medical professionals, including Dr. Mary Claire Haver, noting that doctors had historically labelled perimenopause symptoms as “whiny women” — framing the campaign as a correction to decades of dismissal. “There was just a code that we were supposed to suffer in silence,” Beech told Campaign US. “Women are saying, ‘No, it’s not OK that I don’t feel great. I should be able to feel great.'”
Sources: Campaign US | Thorne press release | WWD via Yahoo Singapore
Who Is Lana Condor? From To All the Boys to XO Kitty to 2026
Lana Condor broke through to global audiences as Lara Jean Covey in Netflix’s To All the Boys I’ve Loved Before (2018) and its two sequels — a role that made her one of the most recognisable young Asian-American actresses in Hollywood.
Born May 11, 1997 in Can Tho, Vietnam, she was adopted by an American family and grew up in the Pacific Northwest. She was 28 at the time of the Thorne campaign launch.
Her current project slate for 2026 includes:
- XO, Kitty (Netflix) — the To All the Boys spinoff series, returning for a new season
- Pretty Lethal — upcoming film role
- Coyote vs. Acme — upcoming film
She was introduced to Thorne not through a professional relationship but through her personal life: her mother and husband were already Thorne customers before the brand approached her. She told Campaign US that the personal connection mattered: “I was actually searching for something that could support this kind of new era of my life and of my natural aging process.”
Her husband is actor Anthony De La Torre, whom she married in 2023.
Sources: New Beauty | Yahoo / New York Post | Campaign US
Frequently Asked Questions
What is Lana Condor promoting for Thorne?
Lana Condor is the face of Thorne’s Women’s Libido Boost ($48) — a non-hormonal, plant-based supplement supporting desire, arousal, energy, mood, and overall hormonal balance. The campaign launched April 6, 2026 and runs through June 7, 2026.
How old is Lana Condor in 2026?
Lana Condor is 28 years old (born May 11, 1997). She turns 29 in May 2026 and has noted that she will be turning 30 the following year — describing herself as in a transitional physical and hormonal period.
What did Lana Condor say about getting older?
Condor told New Beauty: “I’m turning 30 next year, and this is the first year where I’m really feeling myself getting older. I’m waking up with a little bit of pain. My energy and stamina levels aren’t what they used to be.” She described it as “a really great thing” while noting she is navigating genuine physical changes in her body and hormones.
What does Thorne Women’s Libido Boost contain?
Thorne developed Women’s Libido Boost as a non-hormonal, plant-based formulation. Thorne’s official description positions it as targeted support for desire, intimacy, and emotional connection, designed by Thorne’s female doctors and scientists. The $48 supplement supports women seeking a science-backed approach to sexual wellness, energy, and mood.
Who else is in the Thorne Women’s Health Campaign?
Misty Copeland, professional ballet dancer and activist, stars alongside Condor in the campaign. Copeland fronts Thorne’s Perimenopause Complete product, representing a different life stage of women’s hormonal health.
What is Lana Condor’s full supplement routine?
Condor’s supplement stack includes Thorne Women’s Libido Boost, Basic B Complex, vitamin C, vitamin D + K2, ashwagandha, rhodiola, and magnesium glycinate. Her daily wellness routine also includes journaling, morning walks, and cold water immersion approximately three times per week.
What is Lana Condor working on in 2026?
Condor stars in the new season of Netflix’s XO, Kitty and the upcoming films Pretty Lethal and Coyote vs. Acme in 2026.
This article is based on verified reporting and quotes from Thorne’s official press release (PRNewswire, April 6, 2026), Thorne.com, New Beauty, WWD (via Yahoo Singapore), The New York Post (via Yahoo and AOL), Campaign US, and Nutraceutical Business Review. All direct quotes from Lana Condor are drawn from her New Beauty interview, her WWD interview, her New York Post interview, and her official Thorne campaign statement. All direct quotes from Misty Copeland and Mary Beech are drawn from their WWD and Campaign US interviews and the official Thorne press release.
